Responsive website for African market

  • digital branding
  • responsive grid and design system
  • user interface and iconography
  • mock up for mobile and desktop
  • Illustration characters


  • Make insurance accessible to African families
  • Build a brand that is acknowledged by customer
  • Get recognised as a trustable and helpful insurance


  • Create a branding that fit to the different African markets ( Cameroon – Ivory coast – Senegal – Niger – Burkina – Gabon – Mali – Benin)
  • Do a mobile first design. Users have a limited data and broadband
  • Illustrate different ethnicities that are simple without being childhish


Research and insight
  • Interview and discussion with the sales and marketing team that are close from the customer which provides insights.
Design & Test
  • User test to understand the brand perception
    ( 3 inpirational stylescapes develop on 3 website formats)
  • Iteration and improvement

Digital Branding

Workshop session to refine look and feel for Website and Blog
Final design stylescape


Final design stylescape

Design System

Prototype for user testing