Responsive website for African market

  • digital branding
  • responsive grid and design system
  • user interface and iconography
  • mock up for mobile and desktop
  • Illustration characters

Objectives

  • Make insurance accessible to African families
  • Build a brand that is acknowledged by customer
  • Get recognised as a trustable and helpful insurance

Challenges

  • Create a branding that fit to the different African markets ( Cameroon – Ivory coast – Senegal – Niger – Burkina – Gabon – Mali – Benin)
  • Do a mobile first design. Users have a limited data and broadband
  • Illustrate different ethnicities that are simple without being childhish

Process

Research and insight
  • Interview and discussion with the sales and marketing team that are close from the customer which provides insights.
Design & Test
  • User test to understand the brand perception
    ( 3 inpirational stylescapes develop on 3 website formats)
  • Iteration and improvement

Digital Branding


Workshop session to refine look and feel for Website and Blog
Final design stylescape

Iconography


Health
Warranty
Final design stylescape

Design System

Prototype for user testing