Responsive website for African market

  • digital branding
  • responsive grid and design system
  • user interface and iconography
  • mock up for mobile and desktop
  • Illustration characters


  • Make insurance accessible to African families
  • Build a brand that is acknowledged by customer
  • Get recognised as a trustable and helpful insurance


  • Create a branding that fit to the different African markets ( Cameroon – Ivory coast – Senegal – Niger – Burkina – Gabon – Mali – Benin)
  • Do a mobile first design. Users have a limited data and broadband
  • Illustrate different ethnicities that are simple without being childhish


Research and insight
  • Interview and discussion with the sales and marketing team that are close from the customer which provides insights.
Design & Test
  • User test to understand the brand perception
    ( 3 inpirational stylescapes develop on 3 website formats)
  • Iteration and improvement

Digital Branding

Workshop session to refine look and feel for Website and Blog

Final design stylescape

Health iconography

Warranty iconography

Final design

Design System

Prototype for user testing