Baloon car Insurance

• Make insurance accessible to African families
• Build a brand that is acknowledged by customer
• Get recognised as a trustable and helpful insurance

• Create a branding that fit to the different African markets ( Cameroon – Ivory coast – Senegal – Niger – Burkina – Gabon – Mali – Benin)
• Do a mobile first design. Users have a limited data and broadband
• Illustrate different ethnicities that are simple without being childhish

Research and insight

• Interview and discussion with the sales and marketing team that are close from the customer which provides insights.

Design & Test

• User test to understand the brand perception
  ( 3 inpirational stylescapes develop on 3 website formats)
• Iteration and improvement